Elkan Harrison Powell Photo

Elkan Harrison Powell

Born: Nov 21, 1888

Death: May 8, 1966

Profession: Businessperson

Nationality: United States

Elkan Harrison Powell

Date of Birth : Nov 21, 1888
Date of Death : May 8, 1966

Elkan Harrison Powell was the president of Encyclop?dia Britannica Inc. who introduced the policies of continuous revision and of leveraging the Britannica's fame to market successful spin-off products, such as historical overviews, compilations of good Britannica articles, children's encyclopedias and atlases. These policies are still in practice today. Powell was a vice president at Sears Roebuck in 1932, when the publisher of the Britannica, Benjamin J. Cox, resigned. Powell quickly analyzed the factors affecting the profitability of the Britannica and hit upon the continuous revision policy in 1933. New Britannica-branded products such as the 12-volume children's encyclopedia, Britannica Junior, appeared only a year later.

Profession


  • Businessperson
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